Narrative OSTM

The Integrated Marketing System for Systematic Performance

Transform disconnected content and campaigns into a systematic marketing architecture where every core content asset becomes multiple converting pieces across organic, paid search, social ads, email, and retargeting.

Book a System Demo
System Alert: Disconnected Marketing Operations

Your team creates content and runs campaigns, but can't answer:

How does this content systematically drive conversions and long-term growth?

Content-Campaign Disconnect

  • Core content assets that never become ad creative or retargeting sequences
  • Paid campaigns built from scratch instead of leveraging content themes, or time-bound narratives
  • Content teams and performance marketers working in separate silos with limited strategic alignment

Performance Fragmentation

  • Content strategy disconnected from campaign performance goals, or any form of campaign planning
  • No attribution framework connecting content engagement to paid conversions
  • Creative testing without a systematic long-term belief-building strategy
Root Cause: Marketing teams optimizing individual channels instead of building integrated systems

The Integrated Marketing Architecture

Narrative OS creates systematic workflows where content strategy drives campaign performance across every channel through proven cognitive progression.

Foundation

Build integrated marketing infrastructure

  • • Core messaging architecture for all channels
  • • Brand voice systems for content + creative teams
  • • Cognitive journey mapping (Know→Understand→Believe→Act→Advocate)
  • • Cross-channel memory markers and messaging consistency

Multiplication

Transform content into systematic campaigns

  • • Content-to-creative multiplication frameworks
  • • Systematic ad copy generation from blog themes
  • • Retargeting sequence blueprints based on content engagement
  • • Cross-channel campaign orchestration

Performance

Engineer conversions through systematic progression

  • • Creative performance triggers aligned to cognitive stages
  • • Landing page narrative integration with ad campaigns
  • • Belief-progression tracking across paid and organic touchpoints
  • • Campaign optimization based on narrative resonance + conversion data

Content-to-Campaign Workflow

Here's the systematic process that transforms one piece of content into a complete integrated marketing campaign.

Step 1

Core Content Creation

Content team creates foundational asset (blog post, video, whitepaper, guide) aligned to specific KUBAA stage and core messaging architecture.

Example:

Whitepaper: "Why Your Marketing Feels Disconnected (And How to Fix It)" → Targets "Understand" stage of cognitive journey

Step 2

Content Multiplication

Using systematic frameworks, the core content becomes multiple assets: social posts, email sequences, listicle adaptations, and advertorial versions.

Example:

From One Core Asset: 5 social posts + 3-email sequence + listicle version + advertorial landing page + video script outline

Step 3

Paid Creative Development

Performance marketers use content themes to create systematic ad variations: search ads targeting blog keywords, social ads featuring content hooks, and display ads with content-derived messaging.

Example:

Google Ads: Target "marketing feels disconnected" keywords → Meta Ads: Use social post hooks as ad creative → Display Ads: Advertorial messaging

Step 4

Retargeting Sequence Integration

Audiences who engage with organic content enter systematic retargeting sequences that continue the narrative progression based on their engagement level and cognitive stage.

Example:

Blog readers → Email sequence + search retargeting → Email openers → Social retargeting with deeper content → High engagement → Demo/consultation offers

Step 5

Performance Integration & Optimization

Track performance across the entire content-to-conversion journey. Optimize based on which content themes drive highest-quality traffic and conversions across all channels.

Example:

High-performing content themes → Create more similar content → Expand to more paid channels → Test new creative angles → Scale winning combinations

Complete Marketing Integration System

Everything you need to transform disconnected marketing operations into systematic content-to-conversion architecture.

Foundation Architecture

  • Core messaging architecture workshop
  • KUBAA customer journey mapping
  • Brand voice system for all teams
  • Cross-channel messaging consistency framework
  • Content-campaign integration planning

Content Multiplication System

  • Content-to-creative multiplication templates
  • Core asset-to-ad-copy conversion frameworks
  • Systematic social media repurposing playbooks
  • Email sequence generation from content themes
  • Advertorial and listicle creation workflows

Performance Integration Framework

  • Cross-channel attribution setup and tracking
  • Content-to-conversion analytics dashboards
  • Retargeting sequence blueprints and automation
  • Campaign performance optimization protocols
  • Narrative ROI measurement and reporting

Team Integration & Training

  • Cross-functional workflow training for content + performance teams
  • Creative brief templates that align organic and paid creative
  • Campaign handoff protocols and communication systems
  • Quality assurance processes for brand consistency
  • Ongoing optimization workshops and system refinement

Integrated Marketing Performance Results

Results from teams implementing systematic content-to-campaign integration across B2B and D2C brands.

312%

Increase in content-to-paid-media efficiency

89%

Reduction in creative production time

156%

Improvement in cross-channel attribution

4.2x

Faster campaign deployment

Marketing Teams Using Integrated Systems

Organizations that need systematic integration between content strategy and campaign performance.

Performance Marketing Teams

Transform ad creative production into systematic content-driven campaigns that leverage organic themes for paid performance

Content + Growth Teams

Bridge the gap between content strategy and conversion optimization through systematic content-to-campaign workflows

Marketing Agencies

License systematic frameworks to deliver integrated content-to-conversion services that drive measurable client results

Creative Directors

Build creative systems where content strategy becomes the foundation for systematic campaign creative across all channels

Marketing Operations

Implement systematic workflows that eliminate silos between content creation, campaign development, and performance optimization

Political Campaigns

Deploy systematic voter progression campaigns where content themes drive coordinated messaging across digital, TV, and direct mail

Ready to Install Integrated Marketing Systems?

See the actual frameworks and workflows in action - how content becomes campaigns, how organic drives paid, and how systematic integration drives measurable performance

Book a System Demo

Created by Scott Roy - Available for teams, agencies, and enterprise implementation